LinkedIn has shared some new insight into what’s driving response in driving creative performance in the app, and how you can make your LinkedIn ads and posts stand out in-stream.
The insights are based on analysis of 13.6K creative assets in the app, conducted in partnership with VidMob, combined with LinkedIn’s own internal insights. The result is an overview of three key trends that are driving engagement in the app.
Those three trends are:
- AI in advertising – With more ads for AI flowing in, it’s important to focus on the benefits, not the technology itself
- Emotional authenticity – Depicting real-life scenarios and people is driving better performance
- Color evolution – Bold colors can help you stand out in LinkedIn’s feed
Some good tips, which may be worth incorporating into your 2025 planning.
You can check out an overview of LinkedIn’s creative tips below, or read its full overview here.
